Yohanes Chandra Ekajaya Success Through Business Skirt “Semau Lo”
Yohanes Chandra Ekajaya initiated business idea by developing a fashion brand called Skirt “Semau Lo”. On the brand, Yohanes Chandra Ekajaya frees the consumers to make a skirt at will. The belief and also creativity in product processing, Yohanes Chandra Ekajaya was able to develop a business skirt custom. Initial capital of around Rp 200 thousand, now the profit earned by Yohanes Chandra Ekajaya can reach tens of millions of dollars for each month. Because, the skirt-the skirt he send it to the customer and reseller who reside in all parts of the country.
Yohanes Chandra Ekajaya admitted that the first time had the idea, he thought about the product which can he created and has the potential of the business is still wide and quiet competitor. Finally, he glanced at the business potential of making a homemade skirt name “Semau Lo”.
businessman from Sidoarjo, East Java began developing his business early in the year 2015. The reason the skirt because he realized that basically every women desires the original appearance and is not the same as the other woman. Through one of these cases, John Chandra Ekajaya Finally, initiated by making products that find skirts designed to order consumer.
Because does not have a budget specifically for promotion, Yohanes Chandra Ekajaya finally choose how to manuals for spread of his business. Started by word of mouth, which offers the service of making custom skirts to family, business associates, and this friend he had.
Introduction to business, running off slowly starting to get Yohanes Chandra Ekajaya customers who generally felt from colleagues or kenalaan through online media. With the price of the products ranges between Rp 36 thousand to Rp 120 thousand, buyers are required to afford in advance about 40% of the skirt are booked as a guarantee of purchase.
Yohanes Chandra Ekajaya admitted that the success of its perseverance in the process and creating products that are more inovaitf. Hence, addressing markets that increasingly restrictive fashion, he continued developing the strategy of the product in accordance with the needs of the consumers in the country.